3. Privacy Policy
Last updated: 15th October 2026
This policy explains how INALYTICS LTD collects and uses personal data through www.inalytics.com and when you contact us. It covers website visitors, people who make enquiries, and contacts who receive our updates. Personal data we process when providing services to clients is covered by our client agreements.
3.1 Who we are
INALYTICS LTD is the controller of your personal data. We are registered in England and Wales (company number 03512449) at 8th Floor, Corinthian House, 17 Lansdowne Road, Croydon, CR0 2BX, United Kingdom, and with the Information Commissioner’s Office under number ICO registration number Z2059670.
For any privacy question or request, email info@inalytics.com or write to us at the address above, marked “Data Protection”.
3.2 What we collect and why
| What we collect |
Where it comes from |
Why we use it |
Lawful basis (UK GDPR) |
|---|---|---|---|
| Name, job title, organisation, email, phone number and your message |
Our HubSpot contact form, or when you email or call us |
To respond to your enquiry and keep a record of our correspondence |
Legitimate interests: responding to business enquiries |
| Name, job title, organisation, email and the papers you request |
Our HubSpot research-paper request form |
To give you access to the research you asked for and record what was requested |
Legitimate interests: providing requested content to professional audiences |
| Name, organisation, email and your preferences |
Our HubSpot newsletter sign-up form, or as a business contact |
To send research, event invitations and news about our services |
Legitimate interests for business contacts; consent where the law requires it (see 3.3) |
| IP address, device and browser type, pages viewed, referring site and visit times |
Squarespace and HubSpot cookies, only if you accept them |
To understand how the website is used and improve it, and to link a form you submit to your earlier visits |
Consent |
| IP address and technical data needed to deliver and secure the website |
Automatically, through our hosting provider |
To operate the website and protect it from misuse |
Legitimate interests: running a secure website |
| Any of the above, where relevant |
As above |
To comply with law, respond to regulators, or establish or defend legal claims |
Legal obligation; legitimate interests |
We do not use the website to collect special category data, such as health information, and ask you not to send it to us.
3.3 Marketing
We send occasional updates to business contacts about our research, events and services. Every email includes an unsubscribe link, and you can also opt out by emailing info@inalytics.com. Where you are a sole trader or contact us in a personal capacity, we will only send marketing emails with your consent, or where you have already enquired about similar services and did not opt out. Signing up for updates is always optional: you can contact us or request research without agreeing to receive marketing. We never sell your data.
3.4 Who we share it with
We share personal data only where needed, with:
Squarespace, which hosts our website, processes contact form submissions and provides our website analytics
HubSpot, which provides our website forms and the system we use to manage enquiries, contacts, research requests and email updates
Our IT, professional and legal advisers
Regulators, courts or law enforcement, where the law requires it
A buyer or successor, if our business is reorganised or sold
Our service providers act on our written instructions under data processing agreements and may not use your data for their own purposes.
3.5 International transfers
Some providers, including Squarespace and HubSpot, process data in the United States or elsewhere outside the UK. Where they do, we rely on a UK adequacy decision, such as the UK Extension to the EU–US Data Privacy Framework, or on approved contract terms such as the UK International Data Transfer Addendum. Contact us for details of the safeguard that applies.
3.6 Your rights
You have the right to:
ask for a copy of the personal data we hold about you
have inaccurate data corrected
have your data deleted, in some circumstances
restrict or object to how we use your data, in some circumstances
object at any time to direct marketing, which we will always respect
receive your data in a portable format, where processing is based on consent or contract
withdraw your consent at any time, without affecting earlier processing
To use any of these rights, contact info@inalytics.com. It is free, and we will normally respond within one month. We may ask you to confirm your identity.
3.7 Complaints
If you are unhappy with how we have handled your data, please contact us first at info@inalytics.com. We will acknowledge your complaint within 30 days and respond without undue delay. You can also complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.
3.8 Security
We use appropriate technical and organisational measures to protect personal data, including encrypted (HTTPS) connections to this website and access controls on our systems.
3.9 Other websites
Our website may link to other websites. This policy does not cover them, so please read their privacy policies.
3.10 Changes to this policy
We may update this policy from time to time. The “last updated” date at the top shows when it last changed, and we will tell you about significant changes where appropriate.