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A key finding of the ‘Selling Fast and Buying Slow: Heuristics and Trading Performance of Institutional Investors’ academic paper, was that selling decisions in response to earnings announcements were significantly better than at other times.

One likely explanation is that these specific selling decisions are research led, as in all likelihood this is the time when Analysts and Fund Managers get together to assess the prospects for the company, probably at the highly choreographed morning meeting.

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