| Beyond convention
The second part of our process goes beyond conventional attribution by pinpointing the real drivers behind the performance in terms of how:
• investment convictions generate alpha
• buying and selling decisions impact on performance
Both are missed by other attribution models and have a potential impact over 100 basis points per annum.
Our conviction analysis
Our conviction analysis identifies how effectively managers differentiate between out-performers and under-performers.
Our timing analysis
Our timing analysis identifies a manager’s skill and style when buying and selling stocks. The impact of performance of each purchase and sale is provided in our unique and proprietary analysis, Trading P&L, which is akin to how an investment bank monitors the P&L of its traders.

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